SOUTH WILLIAMSPORT, Pa. (February 16, 2023) – As local leagues gear up for the 2023 season, Little League^® Baseball and Softball is pleased to announce an official sponsorship with Eggland’s Best, the country’s No. 1 branded egg as the “Official Egg of Little League Baseball and Softball.”

“We are thrilled to welcome Eggland’s Best as our latest official sponsor and look forward to the support and resources they will provide to our local Little League programs and volunteers,” said Liz DiLullo Brown, Little League Senior Vice President and Chief Marketing Officer. “One of the most important aspects when creating new partnerships is the opportunity to create great programs and initiatives that support Little League players and families, and we are excited to work with Eggland’s Best to do just that.”

As part of the partnership, Eggland’s Best has committed to supporting local leagues within the Little League Challenger Division^®, an adaptive baseball program for individuals with physical and intellectual challenges, through the establishment of a grant program. This grant will be designed for local leagues to start a Challenger Division in their community, upgrade their facilities to become more accessible, or further enhance the operation and offerings within their program.

"We are honored to be the Official Egg of Little League^® Baseball and Softball,” said Kurt Misialek, Eggland’s Best President and CEO. "At Eggland's Best, we are dedicated to providing the only egg good enough for you and your family, while also making nutrition interesting and fun for all.”

Eggland’s Best eggs are a great ingredient to incorporate into any meal or on-the-go snack. The leading egg brand has teamed up with Sports Registered Dietitian Dawn Jackson Blatner to share tips, tricks, and recipes to keep busy sports families fueled with good nutrition!

“It can be challenging to keep the family fueled while running from practice to practice,” said Dawn Jackson Blatner, RDN. “Choosing high quality, nutritious ingredients like Eggland’s Best eggs with 6X more Vitamin D, 25% less saturated fat, 10X more Vitamin E and more, compared to ordinary eggs is a great way to ensure your family is getting what they need to perform their best.”

In addition to their grant program, Eggland’s Best will also join in providing fans at the Little League Baseball and Softball World Series tournaments with fun and exciting activities within the Little League World Series Fan Zone.

For more than 75 years, Little League has partnered with major corporations on a national level to help keep the costs for local Little Leagues to a minimum and to provide unparalleled benefits and resources to those member leagues. Sponsors help leagues operate smoothly, provide training resources for coaches, offset expenses for educational initiatives, offer grant programs for leagues in need, assist in supporting tournament costs, and provide opportunities and knowledge in fundraising, operations, nutrition, and safety. In short, sponsors help leagues offer the best programs possible, so players and volunteers can have a fun and rewarding Little League experience.

About Little League^®

Founded in 1939, Little League^® is the world’s largest organized youth sports program, with approximately two million players (ages 4-16) playing baseball and softball in communities across every U.S. state and more than 80 other countries. Operated by more than one million volunteers, Little League believes in the power of youth baseball and softball to teach life lessons that build stronger individuals and communities. From professional athletes and award-winning celebrities, to public officials and other influential members of society, Little League graduates have taken the lessons they learned, both on and off the field, to create the next chapter of the Little League story. Each year, millions of people follow the hard work, dedication, and sportsmanship that Little Leaguers^® display at our seven baseball and softball World Series events, the premier tournaments in youth sports. For more information, visit LittleLeague.org, and follow Little League (@LittleLeague) on Facebook, Twitter, Instagram, TikTok, and YouTube. When we all come together, we are truly One Team. One Little League.