We do not advocate eating any specific number of Eggland's Best Eggs. That decision is between each individual and his or her physician or dietitian. However, research has shown that people who ate up to 12 Eggland's Best Eggs per week experienced no increase in their total serum cholesterol or LDL ("bad") cholesterol when compared to a group who ate no eggs. In fact, both groups reduced their serum cholesterol by approximately the same amount.